BEYOND · Sports & Active Living
Two arms. One community.
BEYOND brings people together through movement — in the gym, on the track, at the beach and across the destinations we bring to life. Two arms, built to strengthen each other.
01 · Sports
The BeFit community.
BEYOND’s sports arm runs under BeFit — gyms, studios, training programmes, races and seasonal beach gyms, all shaped around the communities they serve.
BEYOND Sports
A family of formats.
Seasonal beach gyms
Training continues, wherever summer takes you.
Season-long outdoor training at beach destinations.
The BeFit 360 App
A points-based loyalty program with indefinite validity.
A first-of-its-kind platform feature — earn points that never expire across every location, class, and partner in the BeFit ecosystem.
02 · Destination management
Places brought to life.
We program and activate destinations, creating experiences that give people reasons to visit and return — programming, experiences and ongoing activation, the experience beyond the place.
Destinations
The experience beyond the place.
Plus seasonal activations throughout the year.
Taking BEYOND further
A larger community. A wider footprint.
Saudi expansion
Bring our sports formats and destination-management capabilities to Saudi Arabia through local partnerships.
Growth across formats
Expand gyms, studios, sports programmes, races and seasonal beach gyms around each community’s needs.
Destination partnerships
Partner with developers and destination owners to bring places to life through ongoing programming and experiences.
A stronger digital experience
Continuously develop our existing app and technology to deepen engagement, increase repeat participation and improve operating performance.
Grow the community. Expand the experience.
The Team
BEYOND Leadership Team
This page contains forward-looking statements reflecting current plans; outcomes may differ.